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8 Things You Need to Know when Marketing your home to Chinese Buyers
The Chinese buyers are still one of the major players in the Oakville market, their interests to the Oakville real estate still remain strong because of Oakville’s high ranking schools, beautiful streets and amenities. When you are thinking to sell your home, it’s a great advantage to have the different things the Chinese home buyers are looking for in mind, and build those into your marketing planning when we’re pitching to Chinese home buyers.
#1 The Chinese live in a totally different digital world Most Chinese new immigrants don’t use Facebook, Google as these are still blocked in China these days, the Chinese have their own social medias like WeChat, or Weibo etc. A lot of Canadian real estate websites are also blocked and they have no access to those sites either. They relied on the Chinese social medias, some home searching Mobile Apps and real estate websites etc.
The Chinese buyers tend to respond more quickly to WeChat messages instead of email or text messages or phone calls, a lot of them have got used to make all kinds of communications through Wechat. There are thousands of Wechat groups, they gather information, find opinions of others through all all kinds of those groups, they post, exchange, discuss different topics including Real Estate through those groups and also circulate hot topics, good properties through the WeChat moments and groups. It’s very difficult for local Canadians to tap into this market because of language and culture barriers.
Education or schooling is one of the most vital factor the most Chinese buyers would take into consideration when picking which area or location to buy a home, they would often refer to the Fraser schooling ranking and rating for both of the high schools and elementary schools in your area, or they get those information their Chinese real estate agents. The areas with more consistent top ranking schools are the hotter areas the Chinese buyers showing more interests, they call these areas Xue Qu Fang ( Superior School Zone Homes).
A change of the school ranking could affect the demand of a neighborhood significantly. For certain areas with schools ranking fluctuate significantly, if you are thinking about selling sooner or later, it might be a good decision to sell when the ranking is high before that changes. As an example, Abbey Park High School was ranked No. 2 in 2018, but the year before it was at No. 42, the new No.2 ranking did make Glen Abbey as more demanding area for the Chinese buyers.
#3 Feng Shui
According to avid believers, Feng Shui accounts for a third of luck. While feng shui remains a mysterious science that skeptics may scoff at, what’s undeniable is that many Chinese tend to abide by certain feng shui rules when it comes to buying property.These factors can make or break a sale, so getting wise can make all the difference, and the developers are now seeing it as so important that they are designing projects with feng shui in mind.
This may raise some brows, but Chinese buyers have a propensity for the numbers 6, 8, and 9, sometimes they are willing to pay a bit more just for these house numbers. Considered lucky numbers in Chinese culture, 6 (六; liù) in Mandarin sounds similar to the Chinese word for ‘flow’, thus 6 indicates ‘everything will run smoothly’. 8 – the luckiest number for Chinese – signifies prosperity and wealth, while 9 in Chinese is similar to the Chinese word for ‘longlasting’ and ‘permanence’. In short, the more 6, 8 or 9 is included in a house number or price, the better. A lot don't like number four, because the Chinese pronunciation of 'four' sounds like the Mandarin word for ‘death’.
As per stats in the areas already with lots of Chinese residents, it shows on average homes ending with "4" are sold around 2.2% less, while the homes ending with "8" are sold around 2.4% higher than average.
If your house number happens to end with 4, as an example, let’s say 2214, if there’s space allowed, you might be able to sell your home faster or even more money if you change your house number to 2216 or 2212 through the city which would only cost you a couple of hundred dollars.
Owning a residential property outright in China is nigh impossible, as freehold property is practically unthinkable in China, where leases are only allowed for a maximum of 70 years. Therefore, the security of a long-term or freehold lease is something Chinese buyers dream of, particularly as many are investing for future generations.
An overseas property means many things to a Chinese investor, whereby status and "face" ( Mian’Zi) is an important consideration. Put simply, a property in a well-known or auspicious location is a sure-fire way for Chinese to convey success and wealth to their peers. With that in mind, make reference to local landmarks, history or geography in your pitch, as this could help sway their buying decisions.
Good numbers for property investments doesn’t necessarily just mean an auspicious 8 or special 6 for their address; they also relate to property yields, as investment return is an equally important aspect that weigh heavily on Chinese buyers. To maximize the appeal of your property, factor in rental yields in comparison to other areas in your locale.
$1 million can get a lot more in Canada than it can in China – particularly in the major Chinese cities, where per sqm property prices are much higher, property features less numerous, and living quarters less spacious. It’s one of the reasons why overseas properties are so enticing for Chinese buyers. So remember to stress the value aspect of your property by highlighting features that a buyer from China might appreciate, e.g. gardens, garage, pools, storage, in-house facilities, indoor garage… even if they may seem commonplace to you.
Remember though, they come from a culture where piles of homework is the norm at school age, and they will be expecting you to have done yours. Make sure you pass with full marks by building the above 8 factors into your pitch. Lastly I’d like to remind you, not all Chinese buyers are the same. Certain things are important for some Chinese buyers, but may not be the case for other ones. Please feel free to call your local multi-culture home marketing expert Peter He at 647-7392618 for a chat.
With my wide connections from overseas and the local Chinese community here, I have a unique advantage to market your properties to both the Chinese buyers and Canadian buyers, locally and internationally at the same time more effectively.
I've had proven successes to find buyers myself when the market is very slow with very few agent showings, I've sold homes in a tanked market at the same asking price while other agents weren't able to sell them during last year's spring crazy market.
As an award-winning sales and marketing professional in fortune 500 companies in IT, finance industries prior to real estate, with my extensive sales and marketing knowledge and experiences I know how to market your most valuable assets at the most attractive and effective way. Since I got into real estate, I've handled tens of real estate transactions from a lower price range up to 7 million dollar properties.
I keep getting serious qualified buyers who are looking for homes and investment properties in GTA, because they like the nice peaceful environment and schools here, if you’ve ever thinking to sell please call me at 647-7392618.
Here're my unique advantages when I market your home or other properties: 1) Already have buyers ready to buy, not just searching for buyers 2) Bi-lingual Marketing in English and Chinese, including a dedicated property website for your home in English and Chinese(example: www.500chillinghamcrescent.ca ) 3) Promote your home to China through my major Chinese real estate partners besides here 4) Unique combination of the Chinese network and Canadian network 5) Work like your private agent, keep available to you and the buyers 6) Expert on new technology, Canadian and Chinese social media marketing to maximize the exposure of your home worldwide…
As a resident of Oakville, Peter is actively involved in the Oakville community, he was a kids hockey team volunteer coach, Scouts Canada scouter of Oakville beavers.
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